Zeenah Vilcassim Named Marketing Director at Bacardi India

    Vilcassim began her career as an Economist.

    By The Staff - Apr 19, 2021
    Zeenah Vilcassim Named Marketing Director at Bacardi India

    Bacardi India has announced the appointment of Zeenah Vilcassim as Marketing Director. Vilcassim joined the India leadership team on 1st April and heads consumer and customer marketing across the entire Bacardi portfolio of brands.

    With over a decade of leadership experience in strategy and consulting, she will be key in driving synergies across marketing, commercial and finance teams. Vilcassim will be based out of the company’s Gurugram head office and report to Mr. Sanjit Randhawa, Managing Director, Bacardi India.

    Zeenah began her career with Bacardi four years ago as Global Brand Director for DEWAR’S Scotch whisky.

    “During my time as Global Director for DEWAR’S Scotch whisky, India was – and still is – one of our most exciting markets. It is incredibly diverse, dynamic and constantly evolving,” said Vilcassim.

    “Each one of our iconic brands has an opportunity to play an authentic role in the hearts and minds of the Indian consumer. I can’t wait to get started and bring a little bit of creative rebellion into all that we do.”

    Vilcassim began her career as an Economist and moved to a Management Consultant role in global banking at Ernst and Young. She has held previous positions within Digital Analytics and Content and also led the entire UK operations as Managing Director at Protein before joining the team at Bacardi.

    “As we continue to build and grow our portfolio in the country, we are thrilled to have Zeenah as part of the India leadership team. She has played an integral role in the DEWAR’S brand’s global journey and will now be instrumental in driving the strategic direction and growth for the entire brand portfolio of Bacardi in India,” said Sanjit Randhawa, Managing Director, Bacardi India.

    “With consumer at the heart of all our efforts, we’ll work closely to deliver on moments that matter and create solutions as well as campaigns that resonate with our audiences.”


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