ZEE5 Global today signed a partnership with Lulu Exchange, with the goal of reaching over 100,000 consumers across Kuwait, UAE, Bahrain, and Qatar. ZEE5 Global is one of the largest digital entertainment platforms for Indian content, and LuLu Exchange is one of the largest financial service providers in the Middle East.
The partnership will enable Lulu Exchange consumers to receive a 1-month free subscription to Zee5 Global following a successful transaction. The offer will be made available to all customers who use the LuLu Exchange, either through the Lulu Money App or the company’s physical branches.
“The Middle East is one of our highest priority markets globally, not only from an audience point of view but also from a strategic partnership perspective,” said Archana Anand, Chief Business Officer, ZEE5 Global.
“Lulu Exchange is a leading NBFC and has a vast reach in the region. We’re extremely thrilled to announce this partnership with them which will help us reach the vast diaspora audience in the market and give them immediate access to the largest bouquet of Indian and South Asian content.”
ZEE5 hosts over 125,000 hours of Indian TV Shows, Movies, News, and Videos.
“We are always on the lookout to create synergies with like-minded brands and offer our consumers something new and exciting,” said Adeeb Ahamed, Managing Director of Lulu Financial Holdings. “The partnership with ZEE5 Global beautifully blends with our long-standing mission to deliver satisfying consumer experiences and act as a unique value-add for the trust our consumers have placed in our services.”
LuLu International Exchange is a part of LuLu Financial Group headquartered in Abu Dhabi.
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