Zaxby’s Launches its Quirky ‘Guy on a Buffalo’ Wing Film

Zaxby’s quick-service restaurant has launched a funny new campaign to introduce its Buffalo Garlic Blaze signature sauce to complement it Boneless Wings Meal. The campaign features the quirky “Guy on a Buffalo Wing” which premiered during Monday’s College Football Playoff national championship game and will run during the Big Game on Feb. 13.

The brand teased its new sauce with various trailers ahead of the national championship game, leaving its “Fanz” guessing who is behind the “Guy on a Buffalo Wing.” The full spot launched during the championship broadcast.

 
 

 

 

“With launching the new Buffalo Garlic Blaze sauce, we saw an opportunity to create a campaign that is a little unexpected while still staying true to Zaxby’s brand,” said Dooley Tombras, president at Zaxby’s creative agency of record, Tombras.

 
 

“‘Guy on a Buffalo Wing’ is impossible to look away from, the kind of campaign that will make diners wonder what they’re missing and have to try it for themselves.”

Credits

Prod. Co.:
SLASH DYNAMIC
Director: Kiran Koshy
Managing Director: Tanya Cohen
Producer: Adam Kaiser
Producer: Caitlin Cohen

Client:
ZAXBYS
Producer: Elizabeth Stovall
Chief Marketing Officer: Joel Bulger
Brand Marketing Manager: Cherelle Flowers
Brand Marketing Coordinator: Ashley Osborne
Director, PR & Marketing: Lauren Barash
Senior Manager, Creative Services: Kenny Wuerstlin
VP of Brand Development, Menu Innovation: Stephanie Gamble

Agency:
TOMBRAS
Group Account Director: Chris Randall
Account Executive: Tim Strini
Creative Director: Silver Cuellar III
Creative Director: Clay Prewitt
Creative Director: Kym Stone
Art Director: Caitlin Smichowski
Copywriter: Louie Spivak

Prod. Co. (Food):
SCHROM
Director: Michael Schrom
Executive Producer: Carl Sturges
Head of Production: Andrew Greenberg
1st AD: John Devlin
Food Stylist: Donna Coates

CREW
Production Designer: JT Camp
1st AD: Matthew JD Smith
Hair/Make Up: Regina Harris
Stylist: Mindy Saad
Editor: Stephen Vaughn
Post-Production: TallyHo!
Color: Big Finish
Music: Jomo Edwards

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