Tower has launched a new TVC-led campaign via Bastion Shine, assuring Kiwis that no matter what life throws at them Tower has their back.
The 30-second spot, called Skylight, features a couple seeking more light in their living room – only to have an astronaut suddenly crash through the ceiling.
That’s one way to let the sun shine in and get more light.
Richard Maddocks, chief creative officer at Bastion Shine said: “We know how difficult it is to cut through in the insurance category, so we’re really excited to combine the fast-moving world insight with absurd moments of catastrophe.”
The spot was directed by Florence Noble and produced by EIGHT Australasia.
Credits
Client: Tower Insurance
Head of Marketing & CX: Michelle Finch
Senior Marketing Manager: Kushla Glauser
Marketing Manager: Angela Budd
Marketing Specialist: Natasha Diamond
Agency: Bastion Shine NZ
Chief Creative Officer: Rich Maddocks
Creative Team: Zach Hall, Hamish Cullen
Digital & Social Creative Team: Phoebe Chetwynd-Talbot, Clementina de Ruiter
Head of Strategy: Andy McLeish
Creative Services Director: Mel Tombs
Senior Content Producer: Pip Mayne
Stills Photographer: Dylan Fraser-List
Managing Director: Toby Sellers
Senior Business Director: Bec Pivac
Business Director: Elsi Gibbs
Head of Design: Danny Carlsen
Designers: John Pelasio, Hannah Christensen, Dan Sulit
Production Company: Eight Productions
Director: Florence Noble
Executive Producer: Claire Kelly
Producer: Bridget Bolton-Reilly
DOP: Andrew Stroud
Editor: Nathan Pickles
Post Production: Toybox
Colourist: Clare Burlinson
VFX: Andrew Stewart
Online: Leoni Willis @ Toybox
Post Production Producer: Al McKay
Audio Post & Sound Design: Liquid Studios
Engineer: Craig Matushka
Media: MBM
