Skincare brand Eos has taken a funny new approach to demonstrate how effective its products are. A pair of ad films were created in collaboration with Mischief @ No Fixed Address under the premise that you will have “Skin so soft that even soft things think you’re soft.”
Things such as a sultry fox who thinks you’re so soft that it wants to wear you as a shawl.
“Humans have always wanted to wear me as a coat,” the sultry-voiced fox says. “But now that they’re using Eos shave cream to get extra soft skin, I thought to myself: What’s stopping me from wearing them?”
There is also another clip with a woman talking about how soft her skin is but that it”comes with some, um, unexpected side effects” – your dog will want to pet you. “Honestly, the tummy rubs are pretty amazing,” she adds.
Credits
Eos Brand Team
Soyoung Kang, Chief Marketing Officer
Carley Caldas, VP Brand Marketing and Media
Demi Ngai, Creative Director
Kirby Reynolds, Senior Brand Manager, Content & Social
Mischief @ No Fixed Address
Greg Hahn, Co-Founder and CCO
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Dana Buckhorn, ACD
Tanner Thompson, ACD
Kerry McKibbin, President & Partner
Tyler Harris, Managing Director
Kelsey Brown, Account Director
Deven Sportelli, Account Executive
Jeff McCrory, Head of Strategy
Brittany Dow, Strategy Director
Oliver McAteer, Partner & Head of Development
Will Dempster, EVP Production
Danielle Balanov, Producer
Production:
Biscuit Filmworks
Director: Clay Weiner
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Kirsta Teague
Head of Production: Sean Moody
Director of Photography: Adam Marsden
Production Designer: Zazu Myers
Wardrobe Stylist: Georgia Groom
Hair & Makeup Artist: Cristina Rubiales
Service Co. – OPC
Executive Producer: Isil Gilderdale
Executive Producer: Harland Weiss
Executive Producer: Donovan M. Boden
Post:
Mackcut
Editor: Nick Divers
Assistant Editor: Molly Dollinger
Asst Producer: Kayla Robinson
Producer: Gina Pagano
Finishing:
Zero VFX
Meg Bailey – Executive VFX Producer
Jack Swanson – VFX Producer
Robby Geis – VFX Supervisor
Steven Spady – Jr VFX Supervisor
Mark L’Heureux – Flame Artist
Julia Bellinger – Compositing Lead
Color:
Elliot Powell, Colorist
Audio:
Wave Studios
Isaac Matus, Sound Design/Mix
Austin Ferreira, Mix
Vicky Ferraro , Executive Producer
Eleni Giannopoulos, Producer
