KFC has launched a new ad campaign highlighting the perks of getting home delivery, like not wearing trousers, with four 20-second spots showing customers in super slow motion in about the most relaxed state one could possibly be doing things you simply can’t, as a decent person, do in the restaurant..
All this while “Breaking the Law” by Judas Priest plays in the background.
“That’s what this campaign is all about – doing what you want to do. Slip those PJs on, put your feet up, turn on the TV and order delicious Original Recipe chicken straight to your door,” said Jack Hinchliffe, chief marketing officer, KFC UKI. “It couldn’t be easier.”
Richard Tahmasebi, Creative Director, Mother London, added, “There’s a lot of stuff you can’t do at KFC. Reasons of propriety, decency and practicality mean that certain behaviors are prohibited. These are fair and reasonable prohibitions, but prohibitions, nonetheless. And that’s why there’s KFC Delivery. Because sometimes you want to do some of that stuff while you enjoy your chicken. That’s where our new campaign comes in.”
The campaign is running across all channels and will cover KFC UKI’s official sponsoring of ITV’s 2022 FIFA World Cup broadcasts, from late November until the final on December 18.
Client: KFC UK&I (KFC Delivery)
Production Company: Biscuit Filmworks
Director: Jeff Low
Post Production: Electric Theatre Collective
Grade: Luke Morrison @ ETC
Edit House: Shift Post
Editor: Saam Hodivala
Audio: Sam Robson at No8
Music Clearance: Pitch & Sync