You Deserve a KitKat Break Before You Snap

KitKat has launched a new campaign that offers people a much-needed break from “those unfortunate scenarios we’ve all fallen victim to,” the brand says – from online orders arriving two sizes too small and the deafening symphonies of mom’s vacuum on your only day off, to your barber’s hand slip that results in your tragic new haircut.

KitKat and Publicis Middle East, Dubai launched the campaign’s first wave of communication in Iraq and across the Middle East with locally relevant insights.

Produced by GoodPeople and directed by Omar Shawky, the campaign’s films are spread across digital and social platforms with snappy shorts.


The campaign will additionally be launched in Morocco, as well as various countries within the MENA region.


Senior Brand Manager: Ghaith Hamed


Brand Manager: Bishara Touckly

Chief Creative Officer: Rafael Augusto

Creative director: Mohamed Bareche

Senior Art Director: Mohamed Youssef El Naggar

Senior Copywriter: Hani Mohsen

Art Director: Raef Baskharon

Business Lead: Maya Khammar

Account Manager: Jean Pierre Deaibes

Head of strategy: Jala Fawaz

Head of Production: Shereen Mostafa

Senior Producer: Ahmed El Ruby

Production House: Good People

Director: Omar Shawky

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