KitKat has launched a new campaign that offers people a much-needed break from “those unfortunate scenarios we’ve all fallen victim to,” the brand says – from online orders arriving two sizes too small and the deafening symphonies of mom’s vacuum on your only day off, to your barber’s hand slip that results in your tragic new haircut.
KitKat and Publicis Middle East, Dubai launched the campaign’s first wave of communication in Iraq and across the Middle East with locally relevant insights.
Produced by GoodPeople and directed by Omar Shawky, the campaign’s films are spread across digital and social platforms with snappy shorts.
The campaign will additionally be launched in Morocco, as well as various countries within the MENA region.
Senior Brand Manager: Ghaith Hamed
Brand Manager: Bishara Touckly
Chief Creative Officer: Rafael Augusto
Creative director: Mohamed Bareche
Senior Art Director: Mohamed Youssef El Naggar
Senior Copywriter: Hani Mohsen
Art Director: Raef Baskharon
Business Lead: Maya Khammar
Account Manager: Jean Pierre Deaibes
Head of strategy: Jala Fawaz
Head of Production: Shereen Mostafa
Senior Producer: Ahmed El Ruby
Production House: Good People
Director: Omar Shawky