You can now List ‘Dyslexic Thinking’ as a LinkedIn Skill Thanks to Initiative by Sir Richard Branson and Made By Dyslexia

Sir Richard Branson and global charity Made By Dyslexia have joined forces in the launch of the campaign #DyslexicThinking, which has enlisted major organizations to recognize “Dyslexic Thinking” as a celebrated term and valuable workplace skillset against an outdated narrative.

Recently LinkedIn made it possible for members to add “Dyslexic Thinking” as a skill on their LinkedIn Profile. Sir Richard Branson himself lists it as a skill on his LinkedIn and today called others with Dyslexia to do the same.

“I’m thrilled LinkedIn has added Dyslexic Thinking to their recognized skills list,” said Sir Richard.


“It’s significant because it recognizes this unique way of thinking as a positive trait. Dyslexic thinking is a skill that can give you the edge at work: you’re likely to have strong problem-solving skills, a great imagination, and creative, big-picture thinking. I’m proud to be a dyslexic thinker and redefining Dyslexia as a skill gave me the freedom to pursue my dreams without barriers.”

Along with LinkedIn, said that it is in the process of adding “Dyslexic Thinking” as an official term

“As evidenced by its addition as an official new skill on LinkedIn, the term Dyslexic Thinking—while long used within the dyslexia community—is fast spreading in the wider world,” said John Kelly, Senior Director of Editorial.


“As it spreads, Dyslexic Thinking is giving powerful expression to how dyslexia, historically understood only in terms of deficits, can afford distinct, empowering, and transformative advantages. This shift in understanding is part of a broader trend in society in which we all are reevaluating—often in long-overdue ways—how we talk about cognitive diversity and the many people who are neurodiverse.”

The #DyslexicThinking movement is spearheaded by the global charity Made by Dyslexia on the eve of its fifth anniversary with creative production led by FCB Inferno. In an aim to help the world better understand and value dyslexia, Made By Dyslexia has popularised the term Dyslexic Thinking through its bold campaigns, free resources, and groundbreaking research.

The charity’s 2018 report, produced in partnership with EY, showed that Dyslexic Thinking skills exactly matched the skills needed for the future (as defined by the World Economic Forum), while the Value of Dyslexia report in 2019 showed that the skills that dyslexics found challenging were in decline.

Now their latest report, The Dyslexic Dynamic, produced with ManpowerGroup Talent Solutions tells us that the future is closer than we think – the pandemic has sped up the process of automation and Dyslexic Thinking is vital for the workplace of today.

“Our research has demonstrated that Dyslexic Thinking skills such as creativity, problem-solving, and leadership are vital to the 21st-century workplace, when we reach a 50/50 work split between machines and humans, as predicted for 2025 – the skills humans will need are Dyslexic Thinking skills,” said Founder of Made By Dyslexia, Kate Griggs, who is dyslexic herself.

“The world’s largest professional careers platform, LinkedIn, has recognized this. That’s why it has offered its 810+ million members the chance to add Dyslexic Thinking to their profile. This is a monumental milestone for dyslexics everywhere.”

“Our research has demonstrated that Dyslexic Thinking skills such as creativity, problem-solving, and leadership are vital to the 21st-century workplace.”

She added, “LinkedIn and’s recognition of Dyslexic Thinking will have huge impact on the way in which dyslexic individuals view their own unique way of thinking, and the value this brings to the world of work.”

Nicole Leverich, Vice President of Communications at LinkedIn, added: “I’m proud to be dyslexic and a part of this movement to redefine what it means. By adding ‘Dyslexic Thinking’ as a skill on LinkedIn, we can help recognize the creative, problem-solving and communication skills people with dyslexia bring to their work.”

Intelligence, cyber and security agency, GCHQ, already actively recruits dyslexic thinkers – who are four times more likely to land a place on their apprentice scheme than neurotypical minds. Companies like Facebook and EY Global value the in-demand skills dyslexics bring.

According to Made by Dyslexic, 4 in 5 successful dyslexics attribute their success to Dyslexic Thinking.

In line with this, the #DyslexicThinking campaign sees other high-profile individuals coming together to share their pride in being ‘Made By Dyslexia.’

Actors Orlando Bloom and Keira Knightley, space scientist and science educator Maggie Aderin-Pocock and Nick Jones, founder of the Soho House group, are other notable people who have shared their experiences being Made by Dyslexia.

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