Having trouble finding large enough shoes? Yoho, a comfortable footwear startup in India, has launched the ‘Hunt for Big Feet’ campaign pitching its new product line designed especially for people with big feet.
“The campaign aims to raise awareness about the difficulties faced by people with feet sizes larger than 11 which are rare to find but are not affordable,” the brand said in a release.
As a part of ‘Hunt for Big Feet’ campaign, Yoho conducted a survey in Delhi-NCR to understand the challenges faced by individuals with large feet sizes. According to their findings, 2 out of 100 respondents had foot sizes of 12 or larger and reported difficulty finding properly fittings shoes, often having to either purchase shoes from abroad, wear a smaller size shoe or have them custom made.
“While it may not be the most profitable business opportunity, it aligned with our overall vision and felt like the right thing to do for both Ahmad and myself,” said Prateek Singhal, Co-Founder, Yoho.
“Despite the challenges of manufacturing and cost-effectively reaching customers, we are thrilled with the positive response to our ‘hunt for big feet’ campaign and hope to continue expanding our offerings in the future.”
Commenting on the campaign, Ahmad Hushsham, Co-founder of Yoho added, “When we first introduced our footwear with Footpharma technology, we received numerous requests for larger sizes, which were difficult to find. In response, we launched an initiative to remove size as a barrier to self-expression and provide the most comfortable footwear to our customers. Inclusive sizing is just the beginning of our journey to offer diverse and comfortable footwear to the average Indian consumer.”
The brand has launched a dedicated website, www.huntforbigfeet.com.
