Yeo’s Launches Trio of Films as Part of Immuno Soy Milk Campaign

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Food and beverage brand Yeo Hiap Seng (Yeo’s) has launched a new campaign promoting its latest innovation – Yeo’s Immuno Soy Milk.

The campaign features a trio of fun films highlighting the product benefits with a deep-voiced narrator giving it the Barry White treatment.

Check them out.


 

“In an era of evolving consumer lifestyles, it is essential for brands to innovate to meet changing needs,” said Yeo’s Chief Marketing Officer Ang Chong Lee.

“With this launch, Yeo’s is offering health-conscious consumers a delicious, nourishing beverage that also supports their immune system. The new series of soy milk represents a significant milestone for one of Yeo’s signature beverages. We remain committed to our heritage of crafting drinks with quality ingredients that both nourish and satisfy our customers.”


 

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