Hakuhodo Singapore has created a snazzy new mascot for Yale-NUS, College Singapore’s first liberal arts college. The vibrant mascot design of the rare blue-eared kingfisher, is “a well-thought through rationale and attention to detail,” and emblematic of the “liberal arts and science education for a complex, interconnected world,” according to a release.
“What started out as a mascot design brief quickly turned into an opportunity for Hakuhodo to develop materials that reflect the College’s ethos and identity that infuse elements of youthfulness, creativity, curiosity and an adventurous spirit,” said Tanner Nagib, Regional Client Service Director & Digital Director at Hakuhodo Singapore
The orange-and-blue mascot, colors of Yale-NUS, are meant to encapsulate the core identity of a young academic institution in quick and confident ascension, ready to take on the world.
The Yale-NUS Kingfisher – together with the corporate identity guide – will be used in milestone Yale-NUS College events.