Xaxis Hires Regan Baillie from MIG Europe to Run Singapore Operation

Regan Baillie has joined the GroupM agency trading desk Xaxis as Singapore MD. This following a stint at Media Innovation Group, an WPP ad tech firm that was folded following the merger of 24/7 Media and Xaxis.

“It makes me very proud to attract top talent to join our family,” said Puneet Arora, CEO GroupM Singapore. “I am pleased to welcome someone of Baillie’s caliber to the Xaxis management team and I am confident that together with our current leadership team, she will continue to drive Xaxis forward as the industry leader.”

Baillie, who was previously director of business development for MIG based in Europe, will report to Arshan Saha, vice president, Xaxis Southeast Asia.


“Xaxis Singapore has quickly established itself as the programmatic leader in the market,” said Saha. “We are confident that Regan will further extend that lead and drive our internal teams to provide our clients with best in class programmatic solutions.”

Baillie moved into digital from traditional media planning and buying first with 24/7 Media. She co-founded digital consultancy Echo Direct in 2001. She moved into the ad tech space as sales director at Mediaplex in 2003, before joining premium ad network Unanimis.

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