Joerg Zeugner, CEO, Really Singapore
Xaxis, GroupM’s programmatic arm, announced a strategic partnership with Asian PropTech platform, Really Singapore.
The partnership will give GroupM’s full suite of agencies access to Really’s Premium Audience Advertising Network through Xaxis. Xaxis will significantly extend its programmatic DOOH network in Singapore.
Really’s “eScreens,” a network of digital notice boards are installed in high-traffic locations across a growing number of condominiums throughout Singapore.
For brand owners and advertisers, the screens intend to give access to a captive and recurring audience, with their content appearing alongside important updates, local news, and affairs of the estate.
“We are excited to collaborate with GroupM and Xaxis, two digital-forward entities owned by the world’s largest advertising company, WPP,” said Joerg Zeugner, CEO of Really Singapore.
“This is where the best in PropTech meets the best in AdTech – a strategic alliance that opens up for brand owners the opportunity to effectively engage a valued audience segment living within premium, gated, and exclusive communities.”
GroupM projects that the DOOH market in Asia-Pacific will grow by 11.8% over the next three years, with a CAGR of 3.8%.
“We’re pleased to embark on this partnership with Really. As people continue to work from home, we see this as a great opportunity to contextually and smartly engage them,” said Felicia Poon, Head of Investment, GroupM Singapore.
“Really’s platform and technology will enable our agencies to enhance the value of our DOOH offering across condominiums in Singapore, cementing our position as the leading media company.”
DOOH is experiencing accelerated growth due to increasing availability of programmatic inventory and new advancements that enhance the medium’s measurability, flexibility, and efficacy for advertisers.
“The digital evolution of the past 12 months has introduced new ways of reaching audiences, in line with rapidly changing consumer behaviors,” said Josh Quek, Managing Director, Xaxis Singapore.
“Through this partnership with Really, we are pleased to be able to offer brands the opportunity to reach residents within the grounds of their condo. Delivering DOOH campaigns programmatically allows us to address concerns brands may have regarding measurability, proving that DOOH advertising truly is the future.”
We never share your info, we only share ours.