Following the recent merging of VMLY&R and Wunderman Thompson into VML, the CEO of Wunderman Thompson UK, Pip Hulbert, has been named UK CEO for the newly formed VML.
Hulbert joined Wunderman 11 years ago, rising from Chief Operating Officer to CEO. In 2019 Hulbert was named UK CEO of Wunderman Thompson, bringing together Wunderman and J. Walter Thompson, and later leading the integrations of Acceleration, Mirum and Prism into the business.
“I’m super excited to lead VML in the UK. Wunderman Thompson and VMLY&R have hugely complementary skillsets matched with brilliant talent. Together we’ll be unstoppable,” said Hulbert.
It was additionally announced that Michelle Whelan has been appointed UK Group Chief Client Officer, and Justin Pahl has been named to the WPP Global Client Leadership role focussing on Walgreens Boots Alliance’s operations across WPP and VML, respectively.
Whelan was previously co-CEO of VMLY&R and CEO of VMLY&R Commerce, and was instrumental in driving the integration of Commerce into Cx & Bx. Prior to VMLY&R, Whelan held the position of CEO for Geometry UK.
Paul took the lead of WPP’s integrated team for WBA, The Pharm last year. Prior to joining VMLY&R UK as co-CEO in 2019, Pahl spent ten years at AMV BBDO in roles including Head of Account Management, Managing Partner, Managing Director and Group Chairman.
Ewen Sturgeon, EMEA CEO, VML said: “Pip will make a fantastic leader of VML in the UK. With proven experience bringing businesses together and a unique understanding of the full marketing ecosystem and what brands need to succeed tomorrow, I have no doubt Pip and the team will go on to achieve great things.”
VML will be operational from January 1st, 2024, with the integrated team based at Sea Containers later in the year according to the release.