Wunderman Thompson Tokyo Appoints TikTok’s Akira Suzuki CEO

Wunderman Thompson Tokyo has announced the appointment of Akira Suzuki as Chief Executive Officer. Suzuki joins the agency from TikTok For Business Japan, where he was Director and Head of Global Business Marketing.

As a part of TikTok For Business Japan’s leadership team, Suzuki launched multiple business units, including Creative Labs, the Marketing Strategy team, and the B2B Marketing Communications team in Japan.

Prior TikTok, Suzuki had both creative and strategic positions in Dentsu Japan, starting as a Strategic Planner in 2007, before eventually joining the leadership team as Creative Director and leading a team of 20 creatives in 2016. That same year he was chosen by Foreign Policy Magazine as part of the ‘100 Leading Global Thinkers’ alongside Hillary Clinton, Angela Merkel, and Mark Zuckerberg.


According to a statement from Wunderman Thompson Tokyo the appointment comes “at an exciting time, and as one of the youngest CEOs in APAC, his appointment reflects Wunderman Thompson’s goal for inspiring growth through innovation and transformation.”

“I am delighted to welcome Akira to Wunderman Thompson, to lead our Japan office. Akira is a new age creative technologist, strategist and business leader,” added Ewen Sturgeon, International CEO, Wunderman Thompson.

“With the evolving nature of the industry in Japan, Wunderman Thompson will greatly benefit from a leader who is unafraid to explore the intersections of our capabilities, and who seeks out opportunities for growth for our clients.”

Suzuki said: “Digital means that everything is measurable, which means transparency of results and accountability for the work we deliver for clients. It is no longer acceptable to take a one-step-back approach to client work. Instead, we seek to be a partner, more proactively involved in the conception, implementation, and validation of their business and commit to increasing sales, profits, and corporate value as the common goal of both parties.”


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