Wunderman Thompson Taps Ogilvy’s Samir Gupte as CEO in Indonesia

Gupte joins from Ogilvy where he most recently served as Executive Director and Head of Operations.

Wunderman Thompson has appointed Samir Gupte as the Chief Executive Officer for Indonesia. Gupte brings more than 25 years of experience within WPP and joins from Ogilvy where he most recently served as Executive Director and Head of Operations.

During the past 23 years at Ogilvy, Gupte has divided his time between India and Indonesia. Moving from India to Indonesia in 2013, Gupte initially served as Managing Director of OgilvyAction where he led the merger that formed Geometry Global – before making the move to SohoSquare, Ogilvy’s second integrated agency in 2016.

Two years later, Gupte took over the Managing Director role at Ogilvy Indonesia, leading key client relationships and building out a diverse, robust team. Under his leadership, the agency won clients such as Kimberly-Clark Softex, Converse, Sunpride, Asian Paints and also received multiple awards and recognition.


“I am really excited about this next chapter in my career. Having worked very closely with Wunderman Thompson teams on key clients like Nestle and Unilever, I am aware of the sheer talent and the potential that exists within the agency,” said Gupte.

“The current leadership team has done a great job of consolidating the different services within the agency. My focus now will be to strengthen our capabilities in CX, data, content and ecommerce, and drive growth for our clients in Indonesia.”

Audrey Kuah, APAC CEO of Wunderman Thompson added: “Samir brings vast integrated marketing experience growing some of the world’s largest brand in Southeast Asia’s largest economy. His expertise in integrating brand, digital, data and technology, combined with his growth ambition for us, we are pleased to have Samir join our leadership team.”


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