Wunderman Thompson Australia Integrates with Wunderman Thompson Commerce

Wunderman Thompson Australia has officially merged with Wunderman Thompson Commerce. The agency will aim to offer clients end-to-end capabilities underpinned by creativity, technology and data expertise.

The commerce team is headed by Geoff Smeaton.

“Building our commerce capability has been a strategic priority for our business in the past year as we saw rapid change in consumer behaviours accelerated through COVID-19, and subsequently impacting what clients are asking of us,” said Lee Leggett, CEO of Wunderman Thompson Australia


“The strategic addition of Wunderman Thompson Commerce to our business will bolster our already strong offering in this space. We’re thrilled to have Geoff and his talented team join our business to help our clients grow even more.”

The commerce division will add a range of capabilities to Wunderman Thompson Australia including eCommerce platform builds and support, system integration with third parties, security assessment and analysis, and business operations and trading support.

“Bringing the well-established commerce offering formally together with the amazing creative capabilities of Wunderman Thompson is a fantastic win for both our clients and the Wunderman Thompson proposition in Australia and the broader Asia Pacific region,” said Smeaton.


The commerce business has over 50 technology and software partners including HCL, Adobe/Magento, Salesforce, Shopify.

“Bringing the strength of our commerce capabilities closer to the rest of our organisation, will accelerate the fastest growing area of our business that generated $14 billion of online transactions annually for our clients,” said Annette Male, CEO of Wunderman Thompson APAC.

“As the only agency network to be recognised by Forrester as a leader in delivering commerce services, this integration further cements our position as the global omnichannel partner of choice to help our clients navigate and monetise direct-to-consumer platforms, marketplaces, and social commerce.”

Wunderman Thompson Commerce had previously operated as a standalone business in Australia. With the integration, the group will now formally be part of the Australian business, moving into the Melbourne office and reporting to Leggett.



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