Wunderman Thompson North America has appointed Tom Murphy as Chief Creative Officer. Murphy is a celebrated creative who drove some of McCann’s most celebrated work of the past decade, including the iconic “Fearless Girl”.
He spent 16 years at McCann, most recently as North American CCO. He will report to CEO Audrey Melofchik. Wunderman Thompson’s Global Chief Creative Officer, Bas Korsten has been acting NA CCO for most of 2022.
“Wunderman Thompson has such a massive breadth of capabilities. When those capabilities meet creativity – they become superpowers,” said Murphy.
“From my earliest conversations with Audrey and Bas, I sensed their ambition for the future of Wunderman Thompson North America. In our first call, I underlined two key words in my notebook: ambition and creativity. I could immediately tell we value the same things and will achieve great things together.”
During his tenure at McCann, he oversaw some of the most talked about and award-winning ideas of the past decade ranging from “Fearless Girl” for State Street Global Advisors, “True Name” campaign for Mastercard, “Universal Love” for MGM Resorts, “Generation Lockdown” for March for our Lives, and “Changing the Game” for Microsoft – which centered on the brand’s adaptive Xbox controller that makes gaming accessible to players with disabilities. He originally joined McCann as a group creative director in 2004, from DDB Chicago, where he worked on top brands McDonald’s, Budweiser and Bud Light.
“Growth challenges facing clients today require an agency partner steeped in expertise across their entire ecosystem with creative firepower to ignite it in completely new ways,” said Audrey Melofchik, CEO of Wunderman Thompson North America in 2021.
From the moment I met Tom, I knew he was the perfect partner to lead Wunderman Thompson NA as we blaze a trail of inspiring creativity and growth with our client partners. He is an amazing thinker, leader and human being.”
Wunderman Thompson has been building out its talent with the additions of FCB’s business development leader, Laura Cona, as Chief Growth Officer for Wunderman Thompson North America, celebrated BBDO ECD Susan Golkin for Wunderman Thompson New York, BBH LA creative lead Ned McNeilage as Chief Creative Officer of Swift (a Wunderman Thompson Company), and Josh Loebner as Global Head of Inclusive Design. Earlier this year, they acquired influencer agency, Village Marketing.
“Tom coming on board is a testament of our future-forward creative ambitions for clients that we have as Wunderman Thompson in North America, as well as globally. He has proven himself as a powerful and inspiring creative leader that can impact business and culture,” said Bas Korsten, Global Chief Creative Officer, Wunderman Thompson. “I really can’t wait to see how Tom is going to inspire our ambitious clients and our people. He is the real deal.”