Wunderman Thompson and VMLY&R Merge to Form VML

The combined company will have more than 30,000 people in 64 markets.

Jon Cook and Mel Edwards

WPP has announced the merger of Wunderman Thompson and VMLY&R into a combined entity called VML. Describing it as a “major evolution in its offering to clients” WPP said it will be the industry’s largest creative company. The combined company will have more than 30,000 people in 64 markets.

Jon Cook will take the role of VML Global CEO and Mel Edwards VML Global President, with the management team bringing together strong leaders from across both organizations said WPP.

“Separately, Wunderman Thompson and VMLY&R are two of WPP’s strongest and best-performing agencies,” said WPP CEO Mark Read.


 

“Together, they will deliver an even wider, fully integrated suite of capabilities to our clients in every market. Marketers today expect seamless links between their brand advertising and technology solutions and platforms. VML provides an immediate solution to this business imperative.”

Wunderman Thompson and VMLY&R, both of which themselves were mergers of prominent brands, launched in 2018 following the Merger of Wunderman and J. Walter Thompson, and VML with Young & Rubicam.

“We recognized the immediate opportunity to create what every consultancy and advertising agency aspires to build with the formation of VML,” said Cook.

We’re especially excited to present our new offering to the industry as we don’t believe there is another company as creatively awarded with our depth in customer experience and commerce.”


 

Edwards added: “The opportunities it affords our people and the growth we can deliver for our clients at a global scale make this a real game-changer for each business and the wider industry.”

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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