Wrangle Your Money and the Coiling Serpent of Receipts Says NAB Bookkeeper Campaign

“…receipts turning into paper snakes is a daily fear.”

YouTube

Client

NAB

Agency

TBWA\Melbourne

National Australia Bank (NAB) has launched a campaign for its new bookkeeping tool dubbed ‘NAB Bookkeeper.’

The campaign, via TBWA\Melbourne,  is the next iteration of the recently launched ‘Wrangle Your Money’, which sees NAB supporting and empowering its customers to make better financial decisions.

TBWA\Melbourne was tasked with developing the brand strategy and campaign for the launch, which included producing in house. The ad was directed by TBWA’s Kale McRedmond, who also served as a lead creative.


 

Set in the back of the same baby store featured in the previous Business Wrangle campaign, the 30-second spot opens with a startled business owner who is faced with a coiling serpent of receipts and invoices. The air crackles with echoes of Western music as a stand-off between the business owner and her financials causes tension to mount.

NAB Executive, Marketing for the Business & Private Bank, Elly Bloom said “We’re excited to share our next chapter of the ‘Wrangle Your Money’ campaign. NAB Bookkeeper isn’t just a product – it’s a reflection of our ongoing commitment to providing tailored, digital support and tools that empower our business customers.

TBWA has captured the essence of this beautifully in the wild world we know our customers operate in.”


 

YouTube

Matthew Stoddart, Executive Creative Director, TBWA\Melbourne adds “Small business owners are usually portrayed as in control, but the reality of running a business is far from orderly, and the risk of their receipts turning into paper snakes is a daily fear.

The new campaign helps vanquish that problem and puts business owners back in control with the help from NAB. It was a lot of fun”.


Credits

NAB

Elly Bloom – Executive Marketing, Business & Private Bank

Simon O’Connor – Head of Business Marketing

Katherine Venus – Head of Small Business & Digital Marketing

Donna Reynolds – Senior Consultant, Creative & Content

Keegan Nash – Consultant, Creative & Content

Susanna Hondrokostas – Manager, Brand Identity

Nyaradzayi Masanga – Consultant, Brand Identity

Minh Tang – Senior Consultant, Brand Identity

Marcus Sands – Consultant, Media Personalisation

TBWA

Chief Creative Officer: Paul Reardon

Executive Creative Director: Matt Stoddart

Creative: Kale McRedmond

Creative: James Southey

Creative: Eliza Romanos

Co-Head of Planning: Virginia Pracht

Planning Director: Zac Martin

Head Content Producer: Joel Morgan

Managing Director: Ricci Meldrum

Client Partner: Sarah Tukua

Business Director: Ella Hine

 

AV

Production house: TBWA\Melbourne

Director: Kale McRedmond

Producer: Joel Morgan

DoP: Max Walter

Production Manager: Phoebe Graham

Editor: Tom Edney

VFX: Studio Pancho

Sound: Rumble Studios

Colourist: Matt Fezz

 

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