Wrangle Your Business Decisions Says NAB in New Campaign

“First it was a house being chased by a Kingswood, and now we have stampeding baby furniture and a wild, bucking cot.”

YouTube

NAB has unveiled its latest campaign called “Wrangle Your Money”. The national campaign, done in partnership with TBWA\Melbourne and Mindshare, aims to demonstrate how NAB is supporting and empowering customers to make better financial moves.

According to the campaign, the latest work comes at a pivotal time as the country continues to grapple with the changing economic climate.

NAB’s Chief Marketing Officer, Suzana Ristevski said, “We know our customers are being really considered around how they spend their money right now. They need to make a lot of decisions, through which NAB supports them and helps them feel confident they are making the right financial decisions – no matter how big or small.”


 

The campaign borrows from cinematic western tropes and is set in the front and back of a baby store. It shows NAB’s expert bankers helping their customers – with a lasso no less – wrangle their money to make more informed and confident financial decisions.

Elly Bloom, NAB Executive Business & Private Bank Marketing, said “By unifying brand and product under a single platform, the creative and media halo has driven stronger campaign results across the bank”.

Stampede! (Image via YouTube)


 

Matthew Stoddart, Executive Creative Director, TBWA\Melbourne, adds “First it was a house being chased by a Kingswood, and now we have stampeding baby furniture and a wild, bucking cot. This campaign is another fantastical and memorable chapter to add to the story of how NAB supports and empowers their customers”.

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