WPP Partners With Ukraine for Global Campaign That it is ‘Open for Business’

Image: Mathias Reding via Pexels
The new pro bono campaign looks to attract investment by sending the message that Ukraine is open for business.

WPP has partnered with the Ukrainian Government to attract investment into the country and help rebuild its economy as it struggles through its ongoing war with Russia.

Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine, discussed the forthcoming campaign in a session with WPP CEO Mark Read at the Cannes Lions International Festival of Creativity.

WPP said that agencies from Ukraine, Poland, and the Czech Republic will work with the Minister and his government colleagues on ‘Advantage Ukraine’ to “demonstrate that Ukraine is open for business,” WPP said in a release. adding that the initiative “will target business leaders within the region and across the world to encourage inward investment to support the economic recovery of the country.”

 
 

“I’m pleased to announce our partnership with WPP on our new Advantage Ukraine initiative that will create the right conditions for inward investment and create attractive opportunities for visionary business leaders and investors,” said Minister Oleksandr Tkachenko.

“We want the world to know that Ukraine is still open for business and has the potential to be a key cultural and digital technology European hub.”

The wider program will showcase the variety of talent and expertise in Ukraine across sectors including agriculture, technology, education and the creative industries and its huge potential for commercial investment.

 
 

“Creativity has the power not only to solve commercial problems but to address some of the biggest issues we face,” said Mark Read, CEO of WPP.

“WPP’s partnership with the Ukrainian Government will aim to do both – underlining the enormous commercial potential of the country while supporting the economic recovery essential to rebuilding Ukrainian social and cultural life and ensuring a positive future for its citizens.”


Image: Mathias Reding via Pexels

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