WPP and chipmaker Nvidia have partnered to use generative AI in the production of advertising content. The pair announced they are developing a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce commercial content “faster, more efficiently and at scale, while staying fully aligned with a client’s brand,” they said,
The new engine connects an ecosystem of 3D design, manufacturing, and creative supply chain tools, including those from Adobe and Getty Images, which will allow WPP’s vast network of artists and designers to integrate 3D content creation with generative AI.
NVIDIA founder and CEO Jensen Huang unveiled the engine in a demo during his COMPUTEX keynote address,
“The world’s industries, including the $700 billion digital advertising industry, are racing to realize the benefits of AI,” Huang said.
“With Omniverse Cloud and generative AI tools, WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before.”
“Generative AI is changing the world of marketing at incredible speed,” said Mark Read, CEO of WPP.
“Our partnership with NVIDIA gives WPP a unique competitive advantage through an AI solution that is available to clients nowhere else in the market today. This new technology will transform the way that brands create content for commercial use, and cements WPP’s position as the industry leader in the creative application of AI for the world’s top brands.”