SharkNinja APAC has appointed WPP Media as its integrated media partner in India. Under the mandate, Wavemaker, WPP Media’s global media agency, will lead the company’s media strategy, planning and investment across digital and offline channels, as well as its performance marketing agenda.
The partnership comes as SharkNinja APAC expands its presence in India. The collaboration is intended to build an integrated media ecosystem that connects brand building with performance through WPP Media’s audience intelligence, analytics, platform partnerships and planning capabilities.
WPP Media will develop a full-funnel media strategy combining data, technology and creativity to support SharkNinja APAC’s consumer engagement and marketing activities in India.
“India represents a significant growth market for SharkNinja APAC, and building meaningful consumer connections will be critical as we scale our presence,” said Mrunmay Mehta, Managing Director & Country Head – India at SharkNinja.
“We were looking for a partner that could combine strategic thinking with data, technology and execution to deliver connected business outcomes. WPP Media’s integrated capabilities, future-ready approach and proven expertise in driving growth make them the ideal partner to help us accelerate our journey in India.”
“Today’s growth is driven by connected experiences, where brand, performance and data work as one,” said Amin Lakhani, President – Client Solutions, WPP Media South Asia.
“Our role is no longer just to plan media, but to architect growth ecosystems that help brands stay relevant, agile and competitive. Shark and Ninja are global market leading brands with an innovation-first mindset, and we are excited to partner with them to unlock new opportunities for growth through audience intelligence, AI-powered planning, strategic partnerships and integrated media solutions that create lasting business impact.”
