With WPP shaking things up across its network as part of what recently-appointed CEO Mark Read referred to as a “radical evolution” of the world’s largest advertising company, sources have told Branding in Asia that WPP is in the process of a possible merging of Grey and J. Walter Thompson in Pakistan into what could be dubbed “JWT:Grey.”
According to people we spoke with on condition of anonymity, the possible marriage of the two iconic agency brands in the Pakistan market could take place at the beginning of the coming year.
Talk of the potential merger falls well in line with recent moves by WPP as part of what has been an eventful latter half of the year that included high-profile consolidations of Y&R and VML into ‘VMLY&R’ and J. Walter Thompson and Wunderman into Wunderman Thompson.
WPP has been rolling out changes across its entire network including the announcement Earlier this month that job cuts and cost cutting are a component of the larger goal to adapt to changes taking place across an ad industry that’s evolving to meet client expectations.
At the time of the job cut announcement, Read told Reuters: “WPP has become too unwieldy, with too much duplication. It is not always as focused or as fleet of foot as it needs to be to satisfy the needs of all our clients around the globe.”
Sources we talked with about a possible merging of JWT and Grey in Pakistan said that the CEO position could go to the current general manager of J. Walter Thompson in Pakistan, Sara Koraishy. According to her LinkedIn profile, Koraishy has held the position since January 2016.
Neither J. Walter Thompson or Grey Group have responded to our requests for confirmation.
We will update this story if more information becomes available.