WPP has announced the launch of WPP Production, a new global platform that brings together Hogarth with WPP’s production capabilities and teams across its network.
The company said WPP Production unites all creative producers into a single global structure, combining production expertise with generative AI and investments in a studio network.
According to WPP, the move is designed to support content production across its client roster and reflects the company’s focus on production innovation and quality.
Richard Glasson, Global CEO of Hogarth, will oversee WPP Production.
Glasson said: “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP’s integrated offering.
It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation. We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients.”
Cindy Rose, CEO of WPP, added: “In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide.”
