The World Out of Home Organization has revealed the members of its Sustainability Task led by BlowUP Media’s Katrin Robertson.
Other members include:
- Adam Green from Broadsign Reach in Canada
- Dentsu Global Head of OOH Ben Milne
- The US OAAA’s Jeff Jan
- Primedia Outdoor in South Africa’s Jorja Wilkins
- Judd Guthmiller of Daktronics
- Kai-Marcus Thäsler from Germany’s FAW e.V. OOH trade association
- JCDecaux Chief Sustainability & Quality Officer Lénaïc Pineau
- Clear Channel UK CMO Martin Corke
- Annina B. Bleek, Senior Vice President Solutions Studio, Ströer Media Solutions
- Evolve OOH’s Danielle Austin
- Omnicom Media Group’s Head of Sustainable Solutions Stephanie Helen Scheller
The WOO Sustainability Task Force’s mission is to make the global OOH media platform more sustainable and “green,” the organization said, adding that “OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages and therefore has a significant impact on urban societies.”
The intention of the Taskforce is to share innovative ways to maximize the positive impact of OOH platforms and minimize their OOH carbon footprint. The aim is to support our members to sharply reduce emissions and make a positive contribution to achieving global targets for greenhouse gas reduction.
“Global emissions are an overriding concern and responsibility for all major industries,” said Robertson.
“Many OOH companies are already taking big steps to improve their environmental performance and the Task Force’s role is to pull together and highlight the best such initiatives so that all WOO’s members – media owners, national associations, tech companies and agencies – can play their part.
“We have been overwhelmed by the support from the industry so far, as the scope and breadth of the Task Force indicates. Forthcoming initiatives will begin with a shareable database including all relevant sustainability information while sustainability will also take center stage at WOO’s next Global Congress in Lisbon from June 7-9.”