Campaign in Thailand Draws Attention to World Autism Awareness Day


Thai Thai telecommunications company True Corporation has launched a campaign to draw attention to World Autism Awareness Day 2018 which takes place on April 2nd.

The campaign, put together by GREYnJ United Bangkok, partnered with the Autistic Thai Foundation in an effort to create awareness, understanding, and acceptance for autistic children to live happily in Thai society.

The project’s concept was built around ‘Creating a Better Life for the Disabled’.


 

This year’s purpose ‘Bring togetherness to society’, True Corporation launched the campaign ‘TrueLove Special Love – Special Person’ via GREYnJ United to display autistic children in a different way and help the world realize that “autistic children are pure from the inside which makes them even more special.”

For the past several years True and Autistic Thai Foundation has been supporting autistic children in ways such as innovative knowledge, looking after, giving career opportunities through True Autistic Thai Center, True Coffee’s Barista Project, and Autistic Application. These programs are designed to strengthen autistic children’s skills to learn, improve and be able to take care of themselves.

Credits

Client : True Corporation
• Executive Asistant to Chairman of the Executive Committee & Chief Brand & Communication Officer – Dr. Papon Rattanachaikanont
• Group Director of Brand Communication & Media Management – Mr. Teerasak Arunrermwattana


 

Agency : GREYnJUNITED
• Creative Chairwoman – Jureeporn Thaidumrong
• Managing Director – Kanaporn Hutcheson
• Executive Creative Director – Asawin Phanichwatana
• Creative Director – Thanyaluck Pongacha
• Creative Group Head – Siravich Chatchaiganan
• Senior Copywriter – Chanikarn Sitthiaree
• Copywriter – Sorrasak Thummakosol, Shanya Jiwachotkamjorn, Warumpa Laoprasert, Arthima Iam-athikom
• Art Director – Vanalee Krairavee
• Account Management – Kanokkorn Seehapan, Nantida Tansawai, Naphat Ruenpanich
• Production Director – Kanoksak Kanchanachutha
• Junior Producer -Thanyaporn Damprasert
• Creative Support – Juthamas Tantated

Production house : PHENOMENA
• Film Director – Thanonchai Sornsriwichai
• Co-Film Director – Prateep Pinta
• Film Producer – Sumalee Tantrapongsaton, Wilasinee Phuakdech
• Assistant Film Director – Korkiat Tripattansuwan
• DOP – Thanapol luangprasert, Sopon Keawpaluek
• Production Manager – Kitsiri Karunanon
• Post Producer – Ponsuda Piyarattanapong
• Editor – Songsak Visittipackdeekun
• Colorist – Sarayouth Phuksawattanachai
• Flame Artist – Pitipol Yuenboon
• Composer – Chumpol Sepsawasdi
• Sound Studio – Cine Digital Sound Studio Co.,Ltd.
• Other Post-Production Credits – Matad Co.,Ltd. , Edittide Co.,Ltd

APAC Ad Junkie

APAC Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours