Jateen Kore has been named digital head at Wondrlab. Kore makes the jump from IDFC First bank where he headed up digital marketing. He will report to Rakesh Hinduja and be based in Mumbai.
“Wondrlab’s vision is to strengthen the digital ecosystem for brands. We focus on building expertise that creates real value for them to support today’s dynamic marketing asks,” said Hinduja.
“Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners.”
Over the course of his 20-year career, Kore has managed digital businesses across BFSI and telecom.
“The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” Kore added.
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