Fintech company Wisr has launched its first campaign in collaboration with Bear Meets Eagle on Fire showcasing a brand redesign.
The new creative positioning, “For your smart part” is central to the comprehensive project which runs across all brand design, product and communication.
“While people like the idea of financial wellness, depending on their very different circumstances it can be a difficult thing for people to get their heads around. To make it easier, we focus on supporting our customers’ smart decision making and rewarding that good behaviour, which in turn helps Wisr achieve its purpose of helping improve Australians’ financial well-being,” said Wisr Chief Marketing Officer James Goodwin.
“We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step. Bear and SPEED, our media partner, have challenged and supported us every step of the way along that journey.”
The new brand identity retains and builds on some previous aspects of the Wisr brand – the Wisr logo and purpose – almost everything else ‘Wisr’ has been rethought and reinvented around “For your smart part”.
The integrated campaign includes work from famed illustrator Peter Grundy, Swedish-based 3D animation artist Oscar Pettersson and Revolver director Steve Rogers.
“It’s not often you find a project and partnership like this. What started out as strategic discussions and a campaign, eventually led to a complete re-evaluation of everything ‘brand’ for Wisr. It’s been a dream project for us,” said Toby Hussey, Managing Director of BMEOF.
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