Wipro Lighting Releases Diwali Campaign Films via Experience Commerce

Image via Experience Commerce

As the radiant festival of Diwali approaches, Experience Commerce, a part of the Cheil Digital Network and the digital agency for Wipro Lighting, has unveiled its latest Diwali campaign for the brand.

This campaign features two digital films within the framework of their ongoing #surprisinglyhuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.

This festive endeavor shines the spotlight on Wipro Lighting’s innovative Smart Products, showcasing the brand’s dedication to fusing technology with tradition in a heartwarming celebration of Diwali.


 

Through the campaign, Wipro Lighting extends a warm invitation to embark on a journey where cutting-edge technology harmoniously intersects with age-old traditions, elevating everyday life with a touch of brilliance.

“We commend Experience Commerce for their exceptional in-house capabilities and brand understanding, enabling us to swiftly produce engaging Diwali content that resonates with families during the pre-Diwali buildup.”, said Jayaganesan Kandan, Marketing Head at Wipro Lighting


 

Virindersingh Villkhoo, ECD, Experience Commerce. added: “Thanks to the confidence Wipro Lighting had in our team and some incredible hard work, we were able to turn these films around from paper to reality in just over a week.”


Credits

Client – Wipro Consumer Care & Lighting

Agency – Experience Commerce

Production House – EC Studios

ECD – Virinder Singh Vilkhoo

Script – Albin Jaison & Virinder Singh Vilkhoo

Senior Producer – Mudassar Mashalkar

Creative Producer – Abhisek Sharma Roy

VP | Account Management – Andrew D’mello

Associate Director | Account Management – Duran Alphonso

Sr Account Executive | Account Management – Yash Sharma

Executive Producer – Umesh Bopche

Studio Head – Meera Ghare

Films Head – Rajiev Bhanot

Director – Albin Jaison

DOP – Titu K Jena

Production Head – Ishwar Prajapathi

Production team – Rahul ,Tanka & Amit

Direction team

1st AD – Vansh Srivastava

2nd AD – Shreenidhi Sanil

2nd AD – Upal Maji

DOP team

1ST AC – Pramod Nayak

Focus Puller – Sujit Kumar Swain

Grips – Motion Grips

Lights – Jyoti Lights

Gaffer – Mukesh

Sound Recordist – Ajeet Singh

Makeup & Hairstylist – Sony

Costume Stylist – Roshni Pandey

Costume Assistant – Prachi Purthy

Production Designer – Surjeet Rana

Associate Art Director – Mayuresh Bhandarkar

Assistant Art Director – Mohan Bhatt

Post Production – EC Studios

Offline Editor – Arjun Deepak Vaishnav & Basukinath Pandey

Grade – Arindam Das

Online – Krishna Ghimire & Sunil Prajapati

The Staff

The Staff

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