Wipro Consumer Care & Lighting has consolidated the media mandate for its Consumer Care business with Wavemaker, a WPP Media brand. The mandate covers media strategy, investment, and activation across traditional and digital touchpoints.
The consolidation brings media responsibilities under a single model for planning and execution. The partnership aligns data, technology, and creativity to support consumer insights, decision-making, and business outcomes across Wipro Consumer Care’s portfolio.
The company said the move focuses on strengthening consumer engagement in a fragmented landscape while improving efficiency and scale through a unified, data- and insight-driven media approach.
“As we continue to scale our portfolio and deepen our consumer connect, it is important for us to have a more integrated and agile approach to media,” said Neeraj Khatri, Chief Executive, India and SAARC Business, Wipro Consumer Care & Lighting.
“This consolidation allows us to bring greater alignment across planning and execution and respond more effectively to evolving consumer behaviour. We see this as an important step in strengthening how our brands engage with consumers across markets.”
“As consumer journeys become more fragmented, ensuring consistency in how our brands show up across touchpoints becomes critical,” said S Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting.
“This partnership with WPP Media enables us to bring greater cohesion across planning and execution. WPP Media’s deep understanding of the consumer category, combined with its ability to integrate data, technology, and insights, makes them a strong partner for this next phase of our growth.”
“It is a delight to welcome Wipro Consumer Care to WPP Media,” said Prasanth Kumar, CEO South Asia WPP Media.
“Partnering with Wipro Consumer Care presents an opportunity to create value by bringing together experience, perspective, and a shared ambition for growth. In an ever-dynamic market that demands customised solutions, Team Wipro has already demonstrated strong enthusiasm and commitment to delivering the most effective outcomes.”
“We are thrilled to welcome Wipro Consumer Care to WPP Media,” said Shekhar Banerjee, President, Client Solutions, WPP Media South Asia.
“The company is positioned for its next phase of growth. Combining our expertise in data, content, and commerce with deep category understanding, we look forward to unlocking new growth opportunities and creating work that moves both consumers and markets.”
