Edelman has appointed Winston Chen as Executive Vice President, Head of Public Affairs. Chen will be based in Beijing and report to Mark Wang, CEO of Edelman China, and Kirsty Graham, CEO of Edelman’s global Public Affairs.
He will lead the agency’s public affairs offering and expand its remit in China, focusing on meeting the evolving needs of multinationals operating in the country, while navigating the way forward for Chinese companies looking to expand abroad.
Chen has more than 20 years of experience in public affairs with roles consulting for the State Council of the Chinese Government; serving as the Washington Bureau Chief for Sing Tao Daily, head of the China office for the Committee of 100; and providing investment and government relations advisory services to multinational companies.
“On both the brand and reputation side of our business, we are seeing a growing need and desire to anticipate and understand the rapidly changing public affairs environment across all our markets,” said Graham.
“Business and Government are increasingly interconnected, and Winston’s work will sit at the intersection of these converging frontiers, in one of our largest global markets. We look forward to bringing his expertise to our global clients.”
Chen received his Master’s degree in Public Administration from the Harvard Kennedy School and his research and opinions have been featured in the China Business News, The Economic Observer and Forbes.
“We’re delighted to have Winston on board. Our clients will benefit greatly from his wealth of experience, particularly in areas of international trade and investment. Given the unique market conditions we find ourselves in, Winston will play a leading role as we continue to advise and advocate for our clients, both in China and abroad,” added Wang.
Chen will lead Edelman’s efforts to provide clients with strategic counsel at a time when the nation is promoting foreign investment, encouraging multilateral trade and instituting a range of regulatory reforms.
“Many countries and companies around the world face increasing political and economic risk. During a time of great global uncertainty and opportunity, I look forward to working with my local and international colleagues to help multinational and China-based companies better understand and navigate their operating environment, ensuring stronger success in China and beyond,” said Chen.
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