Will Ferrell Sets off to Crush Electric Vehicle Loving Norwegians in GM Super Bowl Spot

General Motors’ Super Bowl spot has launched days before the big game. The film by McCann Detroit/McCann Worldgroup, stars Will Ferrell who becomes understandably irate upon learning that the Norwegians are far outpacing Americans in terms of E.V per capita.

In order to take down those pesky Norwegians or as Ferrell says “crush those lugers,” he hops in his new GM Ultium battery-powered electric SUV and heads out to enlist his friends. That would of course be Keenan Thompson dressed as a pirate for his daughter’s birthday and Awkwafina.

The three head off to take down those damn Norwegians. Of course, Ferrell ends up in Sweden while his compatriots arrive in Finland. Both are notably not Norway. Though they are beautiful.


The Norwegians have yet to comment.


“I’m excited to be a part of GM’s commitment to EVs. I’ve been driving an EV since the mid-80s…well, actually it was a regular car with four AA batteries taped to the carburetor, but it felt like an EV! We’re coming for you, Norway,” said Ferrell.

GM recently redesigned their logo to reflect its E.V future. The industry as a whole has made substantial shifts toward electric vehicles.


“The big game is the perfect venue for the incomparable Will Ferrell to encourage us all to reconsider what we know about electric vehicles, and to invite ‘Everybody In’. We admire his passion for EVs and share Norway’s pursuit of an all-electric future,” said Deborah Wahl, global chief marketing officer, GM.


Brand | GM
Deborah Wahl – Global Chief Marketing Officer
Megan Stooke – Director – Brand Experience, GM Global Brand Marketing
Heather E Stewart – General Director, Global Media and Marketing Services
Sarah Schrode – Branded Entertainment Manager
Danielle Yocum – Global Marketing Manager

Agency | McCann Detroit/McCann Worldgroup
Chuck Meehan – Chief Creative Officer
Brad Emmet – Chief Creative Officer
Michael Raso – Creative Director / AD
James Lemaitre – Creative Director / Writer
Grant Theron – GM Global Business Lead & Chief Executive Officer Commonwealth
Anne Feighan – Chief Strategy Officer
Michael Panley – SVP Group Account Director
Jason Dale – Account Director
Amanda Macielak – Account Supervisor
Jeff Beverly – EVP Global Director of Content
Adam Van Dyke – Senior Producer
Laurie Pyykonen – SVP, Director of Business Affairs
Julie Peterhans – Associate Director, Business Management
Stacy Swann – Associate Director, Business Affairs
Deb Silva – Business Manager
Cynthia Noyes – VP, Broadcast Traffic Manager

Production Company | Gifted Youth, LLC
Jake Szymanski – Director
Nick Jasenovec – Director – 2nd Unit
Josh Morse – Executive Producer
Casey Wooden – Head of Production
Stephan Mohammed – Producer
Kramer Morgenthau – Director of Photography

Editorial | Rock Paper Scissors
Adam Pertofsky – Editor
Shade Shariatzaheh – Executive Producer
Janae Abraham – Producer
Zoe Mougin – Editor

VFX / Finishing | Framestore
Dan Roberts – Executive Producer
Katie Buckley – Producer
Alex Thomas – Creative Director

Audio Mix & Sound Design | Lime
Rohan Young – Sound Design and Mix
Jeremy Nichols – Audio Assistant
Susie Boyajan – Executive Producer

Color | Company 3
Stefan Sonnefeld – Colorist
Blake Rice – Color Producer

Post Music | JSM
Joel Simon – CEO/CCO/Co-Composer
Jeff Fiorello – VP/Executive Producer
Norm Felker – Producer
Andrew Manning – Producer
Sharon Cha – Producer
Rebecca Riter – Co-Composer


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