Wieden+Kennedy Sydney has launched a new campaign for McDonald’s Australia, promoting the Birdie Brekkie Meal with a nostalgic nod to mornings spent eating breakfast and watching cartoons.
The limited-time meal features a strawberry shortcake frappe, hash browns, and a choice of muffin or wrap with Birdie’s pink Brekkie Sauce. The campaign positions the offering as a playful return to simpler mornings, built around McDonald’s Birdie character.
Credits
Client: Macca’s Australia
Creative Agency: Wieden+Kennedy Sydney
Media: OMD Sydney
Restaurant Experience and Social: Akcelo
CRM: Digitas
PR and Influencer: Eleven PR
Director: Zac Ella
Production Company – Film: The Sweetshop
Photographer: Benito Martin
Production Company – Stills: Sam I Am
Post Production: ARC
Audio Production & Music Composition: BUTTER Music and Sound
Animation Company: Charlie Lane-Bush & Campbell Hartley
Illustrator: Rob Flowers
