Wieden+Kennedy India Appoints Senior Strategists Tania Dey and Snigdha Bose

Wieden +Kennedy India has hired senior strategists, Tania Dey and Snigdha Bose

Dey has always been interested in the intersection of technology and human behavior, the agency said. They bring with them skills in customer experience roadmaps and building omnichannel brands.

Bose has been a qualitative researcher, in which role she honed her understanding of the subconscious motivations that guide people’s decisions and behavior, the agency said in a release, adding that as a strategist she has used these skills to craft brand solutions that people would feel a real need for and resonate with.


 

Anirban Roy, Head of Strategy said: “For the past year, we have been working towards onboarding the right kind of people and an eclectic mix of brands that we want to work with – so I am happy to have found Tania Dey & Snigdha Bose.

They bring very different skills to the table which will add different colours to the strategic function. I am confident that they will influence both the creative output and the business outcome for our clients.”

Ayesha Ghosh, President added: “W+K’s creative prowess is what it is because it is guided by depth. Talented people like Tania and Snigdha are the ones who dig deep while not being afraid to take intuitive leaps. With them on board, we feel further inspired and strengthened.”


 

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