Global brand storytelling agency INVNT has partnered once again with Aussie Broadband, this time delivering a standout activation at the Sydney Royal Easter Show. The project marks the second major collaboration between the two, following last year’s SXSW Sydney experience, ‘The Big Aussie Backyard’.
Created for Aussie Broadband’s debut as a sponsor of the Easter Show, the interactive “Wi-Fi Slam – Bang on Broadband” activation transformed a 36-square-meter footprint into a high-energy engagement zone. Designed to break through the noise of the bustling event, the installation highlighted Aussie Broadband’s key brand attributes: fast, reliable connectivity delivered with a distinctly local touch.
At the heart of the activation was a custom-built strength tester: the Aussie Broadband Wi-Fi Slam. With a bold call to action—“max out your connection”—attendees were invited to pick up a giant hammer and test their strength, along with the power of Aussie Broadband’s signal. The harder the slam, the higher the “signal strength” meter climbed, culminating in a satisfying bell ring that symbolized full signal bars and peak connectivity.
The activation cut through the noise, sparked genuine engagement, and brought our brand promise to life in a bold and unexpected way.
“At an event as big and busy as the Sydney Royal Easter Show, we knew we had to do something bold to stand out and make a real impact,” said Matthew Terry, Marketing Manager at Aussie Broadband.
“We wanted to bring value to every visitor’s day with something fun, memorable, and uniquely us—while also sharing what we stand for as a brand. The activation cut through the noise, sparked genuine engagement, and brought our brand promise to life in a bold and unexpected way.”
Over 12 days, 10,937 visitors engaged with the activation, generating high traffic, quality leads, and measurable buzz. The vibrant display and game mechanism cut through the sensory overload of the Show, sparking curiosity, laughs, and high-fives as participants aimed for full signal strength.
“Live activations offer a unique opportunity to bring brand values to life in unforgettable ways,” said Laura Roberts, Managing Director APAC at INVNT.
“The ‘Wi-Fi Slam’ was all about aligning Aussie Broadband’s commitment to forward-thinking tech and grassroots values with an experience that was cheeky, engaging, and immediately communicated the promise of powerful, reliable broadband. We’re incredibly proud of how it performed.”
The Sydney Royal Easter Show activation follows the award-nominated Big Aussie Backyard installation at SXSW Sydney 2024, further cementing INVNT’s role as a trusted creative partner for Aussie Broadband. The SXSW activation is currently a finalist at this year’s Cairns Crocodiles Awards.
