Creative technology agency, whiteGREY has appointed Nerida Murphy to the newly-created role of Design Director tasked with leading whiteGREY’s Brand Design offering.
Murphy previously held creative leadership roles at FutureBrand Australia and at Re (M&C Saatchi). She has also led her own design business along with working on some of Australia’s most iconic brands, including Optus where she successfully led a team of designers, writers and strategists as the brand evolved from a telco into an entertainment provider.
“We love Nerida’s perspective on design and her belief in how design can help tell a compelling brand story and influence customer experience,” said Chad Mackenzie, Chief Creative Officer, whiteGREY.
“Her passion and craft are second to none and she has already made a positive impact on the creative output. As we continue to grow and expand our creative capabilities Nerida is poised to play a pivotal role in elevating our brand design offering as well as our creative offering as a whole.”
Murphy added: “I am extremely passionate about creating human-centered, purpose-driven brand designs that connect, with deep meaning, to their audiences. Joining whiteGREY’s team was a no-brainer for me, the agency bursts with creative power and its client roster is varied and impressive… I can’t wait to see what growth in brand value and elevating customer experience we can achieve through brand design.”