WhiteGREY Taps Etihad Global Head of Brand Nomfundo Msomi to Lead Strategy in Melbourne

whiteGREY has appointed Nomfundo Msomi as head of strategy tasked with leading the strategy offering at whiteGREY Melbourne.

She joins whiteGrey from her position as global head of brand at Etihad, where she led the strategic direction of the brand across all markets. Prior to this, she led strategy and social media teams at Isobar in Hong Kong and has held the position as strategy director at brand transformation company FITCH, leading Greater China, APAC.

Leveraging her experience working with some of the world’s leading brands including Nike, P&G, LVMH, IKEA, Bupa, NBC, BMW and Unilever, Nomfundo will work closely with , to further strengthen the whiteGREY strategy offer.


‘This is what whiteGREY is all about: world-class talents who make world-class work,” said chief strategy officer, Simon Wassef Wassef.

“Nomfundo is exactly that. She’s X-shaped. She operates at the intersections of brand, design, experience and business strategy, where the tensions are.”

Msomi started her career as a Fellow of WPP’s highly selective global Marketing Fellowship program. This program, which garnered thousands of applicants each year, developed talent through agencies, disciplines and geographies and provided a platform for Msomi to experience various strategy roles in London, New York and APAC.


:“I am delighted to be joining the whiteGREY team and to be returning to the WPP group once more,” said Msomi.

“The agency has produced globally recognised work across a broad spectrum of disciplines, and I’m excited to be part of the journey. I can’t wait to bring my mix of experience to the team and contribute to whiteGREY’s ongoing success.”

This appointment is one of several new additions across whiteGREY’s strategy and experience teams, including Brooke Thompson who joined as strategy director and Scott Nolan who joined as experience design lead.

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