When They Say ‘Shop it Your Way’ They Really Really Mean it

When Central Department Store, Thailand’s no.1 retailer, tells customers to “Shop It Your Way” they really mean it. “Your way” being broadly defined as all manner of ways – running the spectrum from pants down, bikini on, sleeping on the escalator, hanging out around the cosmetic counter warning fellow shoppers of bad product reviews – whatever.

All this is on display in a funny new campaign film by creative agency Wolf BKK that pitches the fact that the retail brand truly cherishes the moniker of “Dear Valued Customer”.

The story shows a variety of customers shopping in all sorts of ridiculous ways to let shoppers know that with the Central app they now can shop anywhere, anytime, even in their utmost private time, when answering nature’s calls!


Check it out:


Client: Central App
Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Associate Creative Director: Pawares Vessukanmanukul
Art Director: Onanong Klaysuban, Botthawan Theeratrakul
Copywriter: Pandarie Somjit
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn, Benchawan Ngamjiradawong
Agency Producer: Chanapat Srabua
Production Company: FACTORY01
Director: Wuthisak Anarnkaporn