WhatsApp Turns Group Chats into Personalized Comics with Beck’s ‘Heroes of the Night’ App

Beck’s beer has partnered with WhatsApp for an interesting concept that allows users to transform their chat history into a comic.

As Beck’s described it:

“An unforgettable night of partying with friends is usually based around a WhatsApp group chat. As the night progresses, you end up with the ultimate archive of legendary stories which often end up disappearing into oblivion and being forgotten forever.”


Enter Beck’s “Heroes of the Night” app, which enables every chat history to be turned into an original, personalized comic. Serviceplan Campaign International and Plan.Net Campaign were responsible for turning this idea into an app.

Even for those of us that have less than “legendary” nights.

Working with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app, which turns every member of the group chat into a comic character. Up to ten different characters are available in total, and background scenes and other features can also be adapted individually.


The user-generated comics can be saved as an image file or PDF and shared on all social
media platforms.

“The main complexity of the programming consisted in bridging the non-existent interfaces of WhatsApp and bringing an entertaining logic to the generated comic,” said Markus Maczey, Chief Creative Officer Plan.Net Group and Managing Director of Plan.Net Campaign.

“As a brand, we are continuously seeking new ways to come into contact with our consumers,” said Susanne Koop, Marketing Director Germany at Anheuser-Busch InBev. “For me, ‘Heroes of the Night’ is an app that combines technological know-how and creativity to result in a highly-relevant consumer experience.”

The “Heroes of the Night” app, which is available now from the App Store.


Anheuser-Busch InBev

Arnaud Hanset, Marketing Director Belgium & Germany
Susanne Koop, Marketing Director Germany

Serviceplan Campaign International

Alexander Schill: Global Chief Creative Officer Serviceplan Group
Markus Kremer: Executive Creative Director
Thomas Heyen: Executive Creative Director
Florian Klietz: Managing Partner
Sebastien Stabenau: Design Director
Ronnie Patt: Creative Director
Jan-Erik Scheibner: Senior Copywriter
Kristian von Elm: Management Supervisor
Mariah Kattmann: Junior Account Manager
Philipp Trübiger: Art Director
Tanja Braune: Art Buying

Plan.Net Campaign

Markus Maczey: Chief Creative Officer Plan.Net Group/ Managing Director Plan.Net
Jonas Heitzer:Technical Project Management/Senior Developer/Creative Coder
Alexander Kneifel: Junior UX/UI Designer
Marco Dinoto: Junior Account Manager
Jeferson Lopes Cocate: Senior Account Manager
Efim Tamplon: Junior Developer / Junior Creative Coder


Matthias Schardt

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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