What do Steven Tyler, Alex Ferguson & Gordon Ramsay have in Common? This

Clever print ads for Thai throat lozenges, featuring people well known for raising their voice well above normal levels: Alex Ferguson, Gordon Ramsay and Steven Tyler.

Making the ad even more visually striking is how they appear in repeating form. It’s like waving your hand in front of your face when you’ve taken some sort of hallucinogen such as…nevermind.

The campaign earned the creative folks at BBDO Proximity Bangkok an impressive Gold Lion at Cannes.


Alex Ferguson Shouting - Branding in Asia Gordon Ramsay Shouting - Branding in Asia

Steven Tyler Aerosmith Shouting - Branding in Asia

Advertising Agency: BBDO Proximity, Bangkok
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Account Executive: Teerin Bhongsatiern
Art Director: Suthisak Sucharittanonta, Vasan Wangpaitoon, Arayanan Markchoo, Nares Limapornvanich
Copywriter: Suthisak Sucharittanonta, Chayamon Bunnag, Nattawut Sittiwaraphan
Illustrator: Supicha Tiptamool
Group Account Director: Sirimanat Runghirunskul

APAC Ad Junkie

APAC Ad Junkie

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