What do dreams taste like you may often wonder? Or not. Either way, Coca-Cola has announced a limited-time flavor called Dreamworld.
The new flavor is part of the Coca-Cola Creations platform—which debuted in February when Coca-Cola Starlight offered fans a taste of outer space, followed by the gaming and metaverse-inspired Coca-Cola Byte and then came a collaboration with Grammy-nominated music artist Marshmello.
As the company describes it:
“A fantastical look-and-feel complements the beverage’s flavor profile by fusing whimsical shapes, electric colors and a 3D expression of Coke’s signature script to create an illusionary visual landscape on Coca-Cola Dreamworld packaging, in-store merchandising and other physical and virtual elements.”
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit.
“Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”
“Starlight illuminated the idea of escapism and the infinite, out-of-this-world possibilities of space,” said Chase Abraham, Senior Creative Strategy Manager, Coca-Cola North America Operating Unit.
“Dreamworld flips this script by inviting fans to look inward at the infinite possibilities of the mind”
Coca-Cola Dreamworld and Coca-Cola Zero Sugar Dreamworld will be available in the United States in 20-oz. bottles and multipacks of 7.5-oz. mini cans, and in Canada in 500-ml bottles and multipacks of 300-ml bottles.
We have yet to give it a taste but hope to some time.
According to this guy it “tastes like dry cleaning and air freshener”.