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    Westpac New Zealand Launches New Brand Platform ‘Together Greater’ with Fantastical Spot

    By Asia Ad Junkie - Aug 6, 2021
    Westpac New Zealand Launches New Brand Platform ‘Together Greater’ with Fantastical Spot

    Westpac New Zealand has rolled out its new brand platform, ‘Together Greater,’ in collaboration with DDB.

    The platform rolled out with an integrated campaign featuring a 30-second spot focusing on a young girl setting out to build her own treehouse. She encounters a friendly monster who helps make her dreams reality and soon enough she’s got the greatest treehouse in all of New Zealand and everyone wants to come along for the ride.

    “This is more than just a new piece of creative – through Together Greater, we are letting New Zealanders know that we have their back; we know they have dreams and goals, and we’re there to support, strengthen and empower them to achieve those goals because we’re stronger together than we are alone,” said Suraiya Phillimore Smith, chief marketing officer at Westpac New Zealand.

     
     

    “Westpac is committed to leading by example and helping Kiwis achieve their financial goals, and these initiatives are true demonstrations of Together Greater. We live by this promise – that’s why Westpac was the first bank in New Zealand to be accredited as a Living Wage Employer and why we recently reduced our KiwiSaver Scheme Fund fees – further examples of how the Together Greater concept is central to how we operate both internally and externally,” added Smith.

    Credits:

    Chief Marketing Officer – Suraiya Phillimore-Smith
    Head of Brand – Frith Morrissey
    Brand Lead – Charlotte Sangster

     
     

    Agency: DDB Aotearoa
    Chief Creative Officer – Damon Stapleton
    Executive Creative Director – Gary Steele
    Creative Director: James Conner and Christie Cooper
    Managing Partner: Nikki McKelvie
    Business Partner: Laura Bathurst Adams
    Business Director: Becky Kusel
    Business Manager: Katie Shrubb
    Planning Director: Lucinda Sherborne
    Strategist: Tom Sykes
    Agency Lead Integrated Producer: Claire Colohan
    Agency Integrated Producer: Melissa Ching

    Production Company: FINCH
    Executive Producer: Rebekah ‘Bex’ Kelly
    Producer: Sarah Cook
    Director: The Bobbsey Twins from Homicide
    Casting: Catch Casting Ltd
    DOP: John Toon
    Post- production online: Blockhead
    Editor: Simon Price
    Music Licensing: Jonathan Mihaljevich, Franklin Rd
    Original artist and name of song: Stand By Me by Ben E. King.
    Composer: Cam Ballantyne, Beatworms
    Singer: Milana Janis

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