Westpac New Zealand has rolled out its new brand platform, ‘Together Greater,’ in collaboration with DDB.
The platform rolled out with an integrated campaign featuring a 30-second spot focusing on a young girl setting out to build her own treehouse. She encounters a friendly monster who helps make her dreams reality and soon enough she’s got the greatest treehouse in all of New Zealand and everyone wants to come along for the ride.
“This is more than just a new piece of creative – through Together Greater, we are letting New Zealanders know that we have their back; we know they have dreams and goals, and we’re there to support, strengthen and empower them to achieve those goals because we’re stronger together than we are alone,” said Suraiya Phillimore Smith, chief marketing officer at Westpac New Zealand.
“Westpac is committed to leading by example and helping Kiwis achieve their financial goals, and these initiatives are true demonstrations of Together Greater. We live by this promise – that’s why Westpac was the first bank in New Zealand to be accredited as a Living Wage Employer and why we recently reduced our KiwiSaver Scheme Fund fees – further examples of how the Together Greater concept is central to how we operate both internally and externally,” added Smith.
Credits:
Chief Marketing Officer – Suraiya Phillimore-Smith
Head of Brand – Frith Morrissey
Brand Lead – Charlotte Sangster
Agency: DDB Aotearoa
Chief Creative Officer – Damon Stapleton
Executive Creative Director – Gary Steele
Creative Director: James Conner and Christie Cooper
Managing Partner: Nikki McKelvie
Business Partner: Laura Bathurst Adams
Business Director: Becky Kusel
Business Manager: Katie Shrubb
Planning Director: Lucinda Sherborne
Strategist: Tom Sykes
Agency Lead Integrated Producer: Claire Colohan
Agency Integrated Producer: Melissa Ching
Production Company: FINCH
Executive Producer: Rebekah ‘Bex’ Kelly
Producer: Sarah Cook
Director: The Bobbsey Twins from Homicide
Casting: Catch Casting Ltd
DOP: John Toon
Post- production online: Blockhead
Editor: Simon Price
Music Licensing: Jonathan Mihaljevich, Franklin Rd
Original artist and name of song: Stand By Me by Ben E. King.
Composer: Cam Ballantyne, Beatworms
Singer: Milana Janis
