Welcome to WcDonald’s as McDonald’s Gives its Anime Counterpart the Spotlight

WcDonald’s has appeared in anime for years. Now it’s featured in a new McDonald’s campaign with anime-inspired packaging, an immersive restaurant in Los Angeles, a series of shorts, and more.

YouTube

For years, anime fans have been making McDonald’s-inspired “WcDonald’s” restaurants a part of anime movies and shows. Now, in collaboration with some of the biggest names in anime, WcDonald’s will move from fiction to real life.

Beginning today the fast food giant said it will be unleashing the WcDonald’s universe in its restaurants and beyond, with a new sauce, manga-inspired packaging, episodic shorts and more.

For the Manga Packaging, McDonald’s partnered with Japanese manga artist/illustrator Acky Bright to design custom WcDonald’s packaging. For a limited time, customers will receive manga-inspired packaging featuring WcDonald’s Crew characters, sketched by Acky himself


 

Image via McDonald’s

“I had a great time partnering with McDonald’s to help make WcDonald’s a reality for manga fans who have a genuine love for the brand,” said Acky Bright.

“From the details of the diverse Crew characters to the manga plot itself, I loved being able to use my artwork to bring to life the dynamic, vibrant world of WcDonald’s for people around the world.”


 

WcDonald’s Anime

McDonald’s has partnered with animation house studio pierrot to produce the first official WcDonald’s anime with four episodic shorts where a story about the WcDonald’s Sauce and WcNuggets unfolds each week.

Every Monday, from Feb. 26 until March 18, a new short will drop in tandem with new manga on WcDonalds.com, or by scanning the code on the WcDonald’s bag.

The episodes include:

  • The Race to WcDonald’s (drops Feb. 26): A rivalry strong enough to withstand the test of time as our two heroes embark on an epic race to WcDonald’s.
  • Love from Across the Booth (drops March 4): Our two protagonists discover the WcDonald’s Sauce and WcNuggets aren’t the only perfect pairing.
  • WcNuggets Space Frontier 3000 (drops March 11): A team of WcDonald’s pilots must protect the last WcNugget against an ominous force.
  • The Wisdom of the Sauce (drops March 18): Three women are transported to a distant land to unravel the mystery surrounding the elusive sauce before it’s gone forever.

Image via McDonald’s

Immersive WcDonald’s Dining in LA

Taking inspiration from the isekai anime subgenre, McDonald’s will transport fans to the first IRL WcDonald’s on March 9-10. The WcDonald’s Immersive Dining Experience will be a multi-sensory dining experience in Los Angeles, CA through 360 projection mapping and immersive tabletop projections inspired by the four WcDonald’s anime episodic shorts

“Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA.

“The WcDonald’s universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever.”

Picture of APAC Ad Junkie

APAC Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours