New Tourism Campaign Film ‘Welcome to Bukhara’ Promotes Storied Uzbek City

Actress, Shakhzoda Matchanova

Located on the Silk Road, the 2500-year-old city of Bukhara in Uzbekistan has long served as a center of trade, scholarship, culture, and religion in Central Asia. And, as the country has gradually begun to loosen its visa regulations since last year, the hope is to attract more tourist dollars to the developing Uzbek economy.

Through a partnership with the Bukhara Regional Government, The Union of Youth of Uzbekistan and the Center for Development of Cinematography, a gorgeous new campaign film has been released in an effort to breathe life into the destination’s tourism brand.

The two-minute film called “Welcome to Bukhara” was directed by female Uzbek filmmaker Mukhlisa Azizova, whose work was recognized earlier this year by Cannes, along with Director of Photography Max Tsui.


The film, starring actress Shakhzoda Matchanova and actor Ubaydullo Omon, serves as a fast-paced view of what the city has to offer, from its historic roots, to its people, its food, it’s majestic architectural landmarks and natural offerings.

Produced by Oybek Abdushukurov, the film soundtrack features music by Tashkent-based musician, Jakhongir Azimkhodjaev.

Check it out:



Directed: Mukhlisa Azizova
Director of photography: Max Tsui
Producer: Oybek Abdushukurov
Music: Jakhongir Azimkhodjaev

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