In a new campaign to summon a few tears from your eyes, Spark New Zealand has launched an ad film dubbed ‘Wedding Speech’ created by Colenso BBDO, as part of its Little Can Be Huge series.
The 90-second spot, directed by Finch’s Christopher Riggert, throws the spotlight on a father’s touching speech at his daughter’s wedding and the difficult months leading up to the event. The film’s reveal is that the voice of her father that we’ve heard over the course of the ad is actually being broadcast from his hospital bed courtesy of Spark.
To be honest, we were glad to see that dad was still alive and kicking – the build to the reveal had us a bit worried that it was going to turn out to be a recorded speech. Whew! Keep going, dad!
“We made this film to remind Kiwis that the technology in our lives can help create profoundly human moments,” said Levi Slavin, CCO, Colenso BBDO. “At their best, our devices can help us be more human.”
Sarah Williams, brand experience tribe lead at Spark added: “This video reminds us that the amazing technology we all use every day is there for one reason: to connect us and bring people closer to each other.”
The film will run on TV, online and in cinema.
Client: Spark New Zealand
Brand Experience Tribe Lead: Sarah Williams
Brand Lead Partner: Hannah Bay
Brand Lead Partner: Frith Wilson-Hughes
Creative Agency: Colenso BBDO New Zealand
Media Agency: PHD
Production Company: FINCH
Director: Christopher Riggert