Weber Shandwick has announced that Ken Hong will join the firm in the newly-created role of Executive Vice President, Client Experience for the Asia Pacific.
Based in Korea, Hong returns to Weber Shandwick after spending the past thirteen years at LG Electronics in Seoul, as the head of corporate communications. Prior to this, he served as managing director at Weber Shandwick in Thailand.
With over twenty years of industry experience, Hong played a key role in expanding LG’s global presence and helped build a comprehensive global infrastructure for their expanded communications strategy. He was named to “The Influence 100” list by PRovoke Media / The Holmes Report for four years (2018-2021) and appointed to the first Creative Effectiveness Jury of the Cannes Lions International Festival of Creativity.
In the new position, he will work with all APAC market leadership, and Tyler Kim, CEO, Asia Pacific.
“Ken is well respected within the industry and brings a deep understanding of the global communications and marketing landscape from both an agency and a client perspective. Increasingly, Asian clients are looking to us to enable them to build strategies that are a roadmap to success,” said Kim.
“Ken will be sharing his expertise and insights with client leads across the region and will be a key driver for our strategy as we continue our journey in being a champion for Asian brands worldwide. We are honored to have him on board.”
