Weber Shandwick Appoints Steven Koh Managing Director for South Korea

Weber Shandwick has announced the appointment of Steven Koh as managing director for its South Korea operations. Reporting to Tyler Kim, CEO, Asia Pacific, Weber Shandwick, Koh joins the firm with nearly 30 years of agency experience and will oversee the operational, strategic and growth strategy for the Korean business. He will be based in Seoul.

Koh has previously held leadership positions at Wunderman (now Wunderman Thompson), Ogilvy One in Korea, and TBWA NY as managing director on one of the network’s significant global account operations. Koh also led Samsung Electronics’ global brand strategy and integrated brand communications for a decade as part of Cheil Worldwide based out of Seoul and NY. He also has significant experience in market entry strategies having worked in India and other emerging markets during his agency career.

Most recently, he was the brand strategy officer for SK geocentric (formerly SK global chemicals and part of the SK Group of Companies / SK Innovation), where he led domestic and global brand strategy development and communications, with a focus on corporate and ESG.

 
 

“The needs of our clients today go far beyond the realm of PR.  With Steven’s extensive cross disciplinary insights across creative and marketing, I anticipate he will be a powerful catalyst in taking our Korean business to the next level. Our operations in Korea have been a trailblazer in the regional industry for many years; I’m excited to see that reputation flourish and grow under Steven’s leadership,” said Kim.

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