Behold the Rooster of Destiny – Webe Rooster Helps with Life’s Quandaries via Grey


In celebration of Chinese New Year, TM Group’s Digital Mobility Services Provider, webe, is streaming digital feed of a live rooster on their Facebook page. Onscreen, the “Rooster of Destiny” will be helping viewers decide some of the common choices they will face this festive season.

The fun video stream marks the peak of webe’s ongoing CNY campaigns which include the #syiokkawkaw as well as #matefor9 promotion.


 

You can tune in here from 27 Jan – 30 Jan, and watch the bird in his specially designed rooster house.  Split into two halves – one yellow, the other red – each half of the house depicts the answer to a typical CNY choice.

According to the release”

Wherever the Rooster of Destiny is standing when the viewer tunes in, is the guidance they must follow to achieve happiness and prosperity in the New Year.  The rooster will be ‘talking’ with fans throughout the period as well, courtesy of Grey Group Malaysia who have designed and built a chatbot, or ‘chickbot’ to help respond to questions.

Speaking on this latest initiative by the community-led brand, Chief Marketing Officer of webe, Lai Shu Wei shared: “By leveraging on the current popularity of streaming video on social media, we aim to engage with consumers and directly complement interest in our on-going #syiokkawkaw campaign. Alongside the #matefor9 promotion, activation initiatives like these are a testament to our continued commitment to evolving our offerings towards better serving our customers as well as ensuring a memorable user experience.”


 

Executive Creative Director of Grey Group Malaysia, Graham Drew said, “We wanted to come up with something uniquely fun and digital that while entertaining, is synonymous with webe’s commitment to continuously keep engaging with individuals, groups, and communities. This initiative further highlights a creative way to use never-ending data, which we hope will inspire webe users to fully explore ‘data liberation’ and how it can empower all that they do.”

Credits

Grey Team

Executive Creative Director: Graham Drew 

Group Head: Heng Thang Wei

Senior Copy Writer: Michelle Chong

Senior Copy Writer: Lee Weng Onn

Art Director: Ian Lai

Senior Designer: Terces Pok

General Manager: Jo Yau

Account Director: Ashley Chia 

Account Executive: Benson Tan

Senior Social Media Creative: Hely Lopes

Social Media Copywriter: Amanda Nelson

Social Media Designer: Faizan Mazlan

Social Media/Community Manager:  Ryan Buaron

Film Production: Ismed Mohamaed

PR & Corp Comms Grey Group APAC: Huma Qureshi

PR & Corp Comms Grey Group APAC: Cedric Wceke

Client Team

Chief Marketing Officer: Lai Shu Wei

Head of Brand & Communication: Janet Leow

Head of Marketing: Alvin Phey

Social PR Senior Manager: Hilda Juliana Shamsul Bahri

Marketing Principal: Timothy Chong

 

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